Associate Producer, Narrative
The Sims 4, Maxis (Electronic Arts)

• Wrote an average of 2,500 words per week throughout The Sims 4, including world stories, non-playable character (NPC) backgrounds, conversations, item descriptions, tutorials, and more, contributing to the game's immersive experience.

• Developed and implemented a style guide for over a dozen writers in 6 weeks to create a consistent voice for the game.

• Reviewed and edited text written by other team members across the game, ensuring consistency and quality of writing and decreasing resubmissions to localization.

• Improved localization multi-project workflow by establishing processes, increasing communication with external partners, and reducing their workload.

• Managed processes for five fast-paced teams, coordinating content for new features, game updates, expansion packs, and live service updates.

• Created and maintained comprehensive documentation for internal knowledge base across the title for Production and Design teams, improving the implementation of best practices.

Content Strategist
Worldwide Customer Experience, Electronic Arts

• Responsible for social media KPI reporting and utilized it for strategy planning, ensuring continuous improvement of content, leading to 73.5% increase in page views from Q3 to Q4.

• Established a proactive social media strategy for global EA Help socials, resulting in a 7% decrease in players contacting Support for common issues in 3 months.

• Developed Content plans for seven game titles and four products in line with launches or product updates to ensure efficient execution of content distribution.

• Spearheaded UX writing requests for the website, EA products (Origin and the EA App), emails, and research surveys.

• Served as the primary Point of Contact for developing emerging issues messaging and other requests from Marketing and Development stakeholders across the company.

• Avocated for players’ needs in cross-department planning meetings.

Writer & Editor
Freelance

• Ghostwrote projects, including social media content, novels, and scripts, ensuring project deliverables met the client's campaign objectives and expectations.

• Collaborated with other writers to edit their work, providing feedback on consistency, character development, grammar, and clarity.

• Engage with clients to pinpoint their needs and implement innovative, detailed-oriented solutions for their content.

• Designed multiple types of media (social media images, newsletters, websites, etc) as needed.